After all, great content lowers your cost-per-click (CPC) and cost-per-lead (CPL), and spreads awareness, trust, and affinity for your brand. Introduction: Making sure your team meets all their deadlines is an important part of content marketing management - but you can't just give your team the work and hope they'll sort it out on their own. Download a FREE E-Book! Planning, strategy, and process are what transform goals into achievements, and your content marketing workflow management should be no exception. You can share your content on your social media profiles to help drive traffic to your page. They’ll dominate search, and deliver compounding returns over time. In addition to having a fast loading site, you need a mobile-friendly website. [ ] Generate content ideas Information can change, as well as trending topics, so if you plan too far in advance, you’ll end up wasting time. So, what should you optimize on your site? You’ll want to compile a list of common traits amongst your audience, including: You can compile these traits and use them to create different buyer personas. Learn digital marketing insights from the WebFX experts Nearly all of the content you create needs to live on a domain you control, using a platform you can do as you please with. You’ll want to go easy on the jargon to ensure your audience understands your content. When you understand what type of information your audience wants, you can provide them with more valuable content. To make your content easy to understand, break up your paragraphs into two or three sentences. This strategy is used to: Attract and engage a community of users, increase brand awareness and credibility, generate leads … That’s what The Content Marketing Strategy Checklist is all about: helping you get strategic about your content program so your stuff hits the target and you maximise your Return on Content. Google will give you suggestions on how to improve your site’s load time so users can access your content quicker. Content from brands is going to get better as a result. With the pandemic raging across the United States, it’s likely that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. When she isn't clacking her keys, she's wondering why her dog is so cute. 2. Follow her on Twitter, How to find the best SEO company for your business, Direct to Consumer (D2C) Social Media Advertising Services, Advantages & Disdavantages of Social Media, over $2.4 billion in sales and over 6.3 million leads, Integrating your core keywords into your content, Ensuring your visuals are optimized and scaled. So, for example, you may see that wedding fashion is trending, so you might want to create a relevant video on how to dress as a guest at a wedding. Request a free content consultation and see how we can help >>, We're a technology company whose mission is to build a better media world. So, for example, you can type in a topic like “fall fashion” and see related search queries and topics to get ideas for content. In content marketing, there are 4 important goals: Awareness, reputation, distribution, and revenues. These keywords are better for your content because they drive more qualified leads for your business. The Ultimate Content Marketing Checklist for Financial Advisors. It should also be clear which greater business objectives your content marketing project is working toward. Digital marketing can be complex and time-consuming. Even if a vaccine is rolled out at scale in the first half of the year, it’ll be some time before we can safely pack convention centers again. When you set up a content calendar, you only want to plan content for up to a month. This website uses cookies to improve your experience. In the past five years alone, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. Lately, it feels like 2015 again, and not just because I’ve spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. Following a professional content marketing checklist is one of the best marketing strategies business owners utilize to grow their small business using SEO friendly articles/contents. Content marketing is a vital part of a company’s marketing strategy in 2020, with 84% of companies in the USA practising content marketing methods. Historical trends (growth/decline) 5. You must look at each content topic individually to figure out the best way to deliver the content. You’ll struggle to get adequate budget if you can’t show how your content investment will drive revenue. Some users will prefer to read blogs over videos and people who want to download guides instead of listening to a podcast. 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